The Sterling by Beyond

The Sterling by OMNIYAT stands as one of the most distinguished luxury residential developments in the heart of Dubai. Strategically located between the iconic Burj Khalifa and the Dubai Water Canal, within the Business Bay district and directly adjacent to Downtown Dubai, the project features a unique architectural design comprising twin residential towers with harmonious heights. The design ensures that the towers create a striking visual landmark on the city’s skyline.

The Sterling OMNIYAT Dubai showcases a metallic façade with a high-reflective chrome finish, giving the towers a platinum appearance that reflects the city’s lights and dynamic movement at night. The project goes beyond offering residential units; it delivers a complete urban living experience tailored for those seeking luxury living in Dubai’s most vibrant and influential locations.

Strategic Location and Urban Value

The Sterling enjoys immediate proximity to Sheikh Mohammed bin Rashid Boulevard, the world’s most visited avenue, which circles the tallest building in the world, the Burj Khalifa. The area features the iconic Burj Khalifa Lake, a surrounding park, and the Dubai Fountain. This location is one of the most sought-after in Dubai’s real estate market due to the seamless integration of residential, commercial, entertainment, and cultural elements within a single geographic hub.

Just steps away is Dubai Mall, the world’s largest shopping destination, hosting over 1,200 retail outlets, more than 80 luxury international brands, and a wide selection of restaurants and cafés, attracting over 80 million visitors annually. The area also features Dubai Opera, a premier cultural and artistic venue that hosts music, theater, and international art performances, alongside luxury hotels offering premium hospitality, dining, and nightlife experiences.

This carefully designed integration of high-end residential living with cultural and entertainment infrastructure positions The Sterling OMNIYAT Dubai as a project with significant urban value and long-term investment potential.

Project General Facts

• Project Name: The Sterling
• Developer: Beyond Developments
• Branded Project: No
• Construction Status: Completed
• Sales Status: Available for Sale
• Number of Floors: 28
• Handover Date: Q3 2023
• Readiness: 100%
• Furnishing: Kitchen only
• Service Fees: AED 19 per sq. ft.
• Total Built-up Area: 871,022 sq. ft.

Finishes and Materials

The Sterling follows OMNIYAT’s high-quality finishing standards, blending functional beauty with precision craftsmanship.

All bathrooms feature Bagno Design vanity counters, with spa-inspired master bathrooms including rain showers and freestanding bathtubs. Floor-to-ceiling windows use Wicona German double-glass systems with lift-and-slide technology, maximizing natural light and ensuring high thermal and acoustic insulation.

Units include spacious terraces with glass railings, accessible directly from the living and bedrooms, while interiors remain column-free for maximum flexibility. Additionally, units offer bespoke wardrobes and walk-in closets with integrated lighting.

Kitchens and Appliances

The Sterling units feature contemporary Italian kitchens with elegant designs, quartz countertops, and practical breakfast bars. High-quality European appliances include:

• Siemens Gas Hob
• Siemens Gas Oven
• Integrated SMEG Fridge/Freezer
• Integrated SMEG Dishwasher
• Integrated SMEG Chimney

Lifestyle in Business Bay

Business Bay is not just an office hub but a fully integrated urban area featuring luxury residential towers, hotels, world-class dining, and modern entertainment spaces. The district offers a fast-paced lifestyle aligned with global trends and hosts seasonal celebrations, New Year events, and cultural activities.

International schools, medical centers, major supermarkets, banks, and financial institutions are all minutes away, providing convenience and enhancing residents’ daily quality of life.

Core Amenities

• Swimming Pools
• 24/7 Concierge, Security, and Valet Services
• Landscaped Gardens with Seating and Recreation Areas
• Parking Facilities
• Retail Spaces and Showrooms
• Fully Equipped Gym with Changing Rooms

Location and Distances

• Dubai Mall: 3.5 km
• Downtown Dubai: 1.8 km
• Dubai International Airport: 15 km
• Dubai Water Canal: 6.2 km
• Burj Khalifa: 3.2 km
• City School Holdings International: 1.6 km

Architectural Vision and Lifestyle

The Sterling is more than a luxury residential complex; it embodies an integrated architectural vision emphasizing “living as an experience.” Interior spaces seamlessly interact with the cityscape, providing continuous visual engagement with Dubai.

The development offers an exclusive members-only residential environment, reflecting the ambition, success, and high aspirations of its residents. The Sterling captures the spirit of modern Dubai, a city where ambition transforms into tangible reality.

Waterfront Living

The Sterling benefits from its direct proximity to the Dubai Water Canal and Marasi Bay, one of the most prominent modern waterfront projects in the emirate. Marasi Bay features the UAE’s longest waterfront promenade at 12 km, unique waterfront homes, floating restaurants, luxury retail outlets, and five marinas with 1,250 berths.

This waterside location provides residents with an exceptional daily lifestyle, integrating serene waterfront views into their living experience.

Penthouses: Ultimate Luxury

Penthouses at The Sterling deliver the pinnacle of residential luxury, featuring four bedrooms, double-height living rooms, expansive terraces, and panoramic views of Burj Khalifa, Dubai Mall, Dubai Water Canal, and Marasi Bay. Floor-to-ceiling windows offer open vistas of Dubai’s dynamic skyline, with private outdoor spaces for enjoying sunrises and sunsets in elegance and privacy.

Premium Amenities

Pools and Relaxation Decks

The project offers two separate pool decks, one per tower, designed as tranquil city oases. Spacious cabanas surround the pools, providing high-end relaxation experiences throughout the day.

Wellness Centre

The Sterling features a comprehensive wellness center designed to restore physical and mental balance in a serene environment that promotes relaxation, health, and self-care.

Gym

The fully equipped gym provides advanced fitness equipment and dedicated areas for strength training, cardio, yoga, and Pilates, supporting diverse exercise routines in a motivating environment.

Bespoke Services

The Sterling emphasizes tailored services, offering exclusive residential membership with high-end daily care, logistical support, and personal services that exceed residents’ expectations.

OMNIYAT’s Philosophy

OMNIYAT approaches each project as a standalone work of art. Collaborating with leading architects, engineers, designers, and artists globally, the company delivers unique living spaces that reflect owners’ personalities, ambitions, and achievements while maintaining the highest quality in design, execution, and management.

Other OMNIYAT Projects

• One at Palm Jumeirah: Ultra-luxury residences with high-end finishes.
• The Residences, Dorchester Collection – Dubai: 39 luxury units above the Dorchester Collection hotel.
• The Opus by OMNIYAT: Architectural masterpiece by Zaha Hadid.
• ANWA by OMNIYAT: Freehold residential project near historic Bur Dubai with 225 units.

FAQs

Where is The Sterling located?

It is in Business Bay between Burj Khalifa and Dubai Water Canal, close to Downtown Dubai.

Is the project ready for occupancy?

Yes, it is 100% completed and handed over in Q3 2023.

Are the units furnished?

Units are unfurnished, except for fully equipped kitchens.

What are the service fees?

Service fees are AED 19 per sq. ft.

Is The Sterling OMNIYAT Dubai suitable for investment?

Yes, due to its strategic location, quality development, and high demand for luxury residences in the area.

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